Code.
A cup full of authenticity.

The brief

Code is a bar built around coffee by day and drinks by night, a place for moments, friends and ideas. Its own line says it best: every sip tells a story, every guest brings their code.

Ahead of the opening, the bar needed a logotype with an urban, contemporary edge that works on its own: on staff t-shirts, cups and the launch campaign on Instagram.

The idea

I created a logotype where the curved bracket beneath the wordmark doubles as an abstract cup, symbolising coffee, drinks and gathering.

The industrial typography with flowing forms reflects the urban, contemporary aesthetic, while the cup represents community: all codes and all people coming together in one vessel full of authenticity.