Hey Limo.
Swiss-inspired.
Logo and brand identity for HeyLimo, an executive chauffeur and limousine service in Lucerne, Switzerland: black and gold, with a Swiss cross that turns a friendly wordmark into a mark of precision and trust.
The brief
HeyLimo drives executives, companies and VIP guests around Lucerne and across Switzerland in a fleet of Mercedes-Benz cars: airport transfers, business travel, events and private tours. The brand had to feel premium enough for hotel lobbies and corporate clients, while keeping the easy, approachable spirit of its name.
The identity needed to work everywhere the brand meets its passengers: on the cars, on business cards and print, on roll-up banners in hotels and at events, and on the website and social media.
The idea
The Swiss cross borrows associations everyone already has with Switzerland: precision, discretion, things that run on time. Paired with gold on black, it lifts a friendly name like “Hey Limo” into premium territory without losing its warmth.
The wordmark is set at an upward angle, so the name already feels in motion, and the exclamation mark turns the friendly “Hey” into a call. Next to it, a cluster of squares forms the Swiss cross; the same squares break off into an outlined pattern that carries the brand across print and banners.
In the wild
SAY HELLO