Treelogy.
Three craftsmen, one tree.

The brief

Treelogy is three friends crafting handmade tables from wood and epoxy resin. Each piece is one of a kind, so the brand needed a mark as considered as the furniture: simple enough to be burned or engraved into the wood, and with a story worth telling.

Alongside the logo, I designed the Treelogy website, where the tables and the craft behind them take centre stage.

The idea

The name merges “tree” and “trilogy”, and the logo does the same: an abstract tree formed by three geometric elements, one for each founder, with a T at its heart.

Clean lines meet an organic form, reflecting the harmony between natural materials and refined craftsmanship. Branded straight into the wood, it becomes part of every table.